The Gather Box

What is archiving and why is it so important?

When it comes to organizing and preserving your family’s photography history, many of us struggle to get this accomplished. Whether it’s photos stuck in drawers, VHS tapes in boxes, old slide carousels or piles of home movie reels – most of us don’t even know where to begin. Time out! You do know how important preserving these memories is – don’t you? Over time, these precious mementos from our past, our parents’ past and our grandparents’ past are at risk for damage, deterioration and they are mostly likely forgotten and neglected.

What is Archiving? It’s the process of storing data and information of historical importance – and what’s more important that your own family history!?
Here’s why archiving is important:

• Protection – Getting those photos and movies out of damp basements and grungy garages ensures longevity. It also protects them from catastrophic weather or environmental damage.

• Preservation – The best way to preserve these moments and memories is through a process called digitization. The prints, slides and home movies are scanned and turned into digital files – making them accessible by today’s technology.

• Storage – Once your memorabilia is digitized, it becomes far easier to store because it takes up far less physical space. Thousands of digital files can fit on DVDs, Blu-Ray discs, USB drives and hard drives – meaning those 4 large boxes full of photographs are now on a device that can fit in the palm of your hand. Taking it a step further, you can also store those digital files in the cloud for even deeper storage and back up protection.

• Duplication/Sharing – A common problem for families is deciding who gets to keep all of that rich history, often resulting in frustration over who gets what photographs. The beauty of digitizing those files means no more arguing on the subject. Every single family can have their very own copy of the family’s memorabilia – and we think that’s pretty awesome.

• Accessibility – Once these items are safely stored on digital media, it becomes much easier to locate specific images or movies quickly. Much faster than digging through boxes in search of mom and dad’s wedding photo.

We love helping our customers get started archiving, but so many don’t even know where to begin. Fear not! We have the perfect solution to let you test the waters with archiving. We’ve developed a step by step kit that simplifies the process – it’s called The Gather Box. This take-home, DIY archiving kit simplifies the sometimes-daunting task of organizing personal effects and helps get your photo closets, drawers, garages, basements and attics in order!

You won’t believe what this box can do! Here’s how it works:
STEP 1: GATHER Purchase the box for yourself or a loved one. Inside, find instructions and tips to guide you through the sorting and gathering process.

STEP 2: FILL THE BOX Fill it with memorabilia, photos, slides and home movies, then drop it off at our store. If you have things that won’t fit in the box, bring them along so we can address those items separately.

STEP 3: MAGIC! Return to find that everything in your box has been magically transformed into digital format. Now you can relax in confidence knowing those precious relics from the past are now protected and easily accessible.

If The Gather Box sounds like the solution for you, stop by and pick one up today! www.theprintrefinery.com

#archiveitall, #lovemyPRproject, #savefamilyphotos, #theprintrefinery

Discovery Webinar Event

Webinar: Discover The Print Refinery!

Are you a passionate entrepreneur looking for a dynamic licensed business opportunity filled with personality and potential?
Join us at our monthly webinar to learn more about The Print Refinery™, a reinvented retail experience with an innovative new approach to the specialty photo model.
Wednesday, October 18, 2017
(and every third Wednesday of each month)
9:00 – 9:30 AM PACIFIC
The Print Refinery™ is a local destination that inspires your guests to creatively tell the stories of families, friendships and businesses in unique ways. You’ll reinvent the in-store retail experience through customer collaboration, consultation and education. And, by also creatively partnering with other local businesses, you’ll open the door to profitable commercial sales opportunities.
Receive comprehensive strategic guidance, along with an array of critical operations solutions that you need to be successful, including ongoing support for the life of your business. With multiple branding options, independent business owners like you can use the tools and training provided by The Print Refinery™ to run your business your way.
Learn more at theprintrefinery.com.
3rd PR Location

Location #3 Coming Soon!

We’re excited to announce the development of our third PR location! The Print Refinery @ Fort Worth Camera will be opening in October! The store-within-a-store PR format will compliment the newly constructed Fort Worth Camera showroom and is sure to boost print and service sales through increased exposure and marketing. Join us in congratulating the PR @ FWC team and watch for updates on the IPI Forum and social media platforms along the way.
For information on how you can incorporate elements of The Print Refinery™ in your business or to learn more about adopting this model visit www.theprintrefinery.com.

Success: Your Reinvention Formula

IPI – Member Network’s focus is the growth and success of independent businesses. We designed our 2017-2018 Formula for Success using the 13 key future growth areas mentioned below. I also highly recommend that every business join an association like IPI – Member Network, PRO, Foto Source, Camera House or Imaging Alliance. These groups offer tremendous value and are the only way to compete today.

  • We developed our licensed business model, The Print RefineryTM, by understanding that unique culture and consistent branding are most important. Everything that a customer sees, hear, feels or senses about your business is your brand; it should be consistent across all touch points.
  • You need a robust and mobile friendly website that matches your in-store brand experience. Use Google Analytics to track your results and then adjust accordingly.
  • Thoughtfully designed retail experiences allow you to compete against the online giants. Carefully create a customer journey that takes your customer from brand discovery to a store visit, from the purchase process to the packaging, from the use of your product to repeat business.
  • If what happens in-store is your best offense, put your best foot forward. A clean, simple and modern store design that incorporates smart focal points, effective lighting and clutter-free digital displays will be sure to impress.
  • Carefully curate product selection and displays to highlight what’s new and on trend, plus top sellers and high-margin items.
  • Offer unique products and services; think local and personalized.
  • Hire the right team by clearly communicating your culture, brand story, vision and values from the beginning.
  • Incorporate a stellar initial training program and offer continuous team training.
  • Position your business as the local expert by promoting the expertise of your team members and offering an engaging curriculum of classes and events.
  • Develop a local following by partnering with local influencers and groups, as well as hosting neighborhood events an empowering team members to share their excitement.
  • Deploy highly targeted marketing campaigns (Facebook makes this easy!) and track your results to adjust future efforts.
  • Hold an annual open house to engage your local community.
  • Creatively partner with other local businesses to fulfill their design, printing and photography needs.

Published in Digital Imaging Reporter